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The sequel to CoD4 was originally titled 'CoD: MW2' was soon after re-named just 'Modern Warfare 2'. Infinity Ward discovered that the discard of the Call of Duty title will lose them buyers and money. Most recently, IW replaced the CoD title just before the final manufacturing of the game case.

It actually turned out to be a good decision as it has boosted customer awarness and interest.

So the link with popular CoD games seems to have benifited after all.